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April 14, 2016 | Bordeaux tramway enters the world of virtual reality

ecran connectram list

Passengers on Bordeaux’s tramway can now discover the city’s future Euratlantique neighborhood through special tramway windows offering virtual-reality features including real-time traffic and destination information.

Line C of the Bordeaux Métropole tramway network is the site of an experimental—and world-first—virtual-reality rollout. The Connectram project, spearheaded by public transportation operator Keolis Bordeaux Métropole, gives passengers a virtual-reality experience between line-C stops Tauzia and La Belle Rose. The experimental rollout will run until April 30, 2016.
The tramway’s special windows give passengers a 3D display of the city’s future Euratlantique neighborhood and real-time, context-based, geolocated, multimode information on available rental bikes, nearby parking garages, and connecting bus, tramway, and train schedules.

3D design studio Axyz produced the digital content and integrated the architectural elements into the system, which takes into account a variety of environmental factors such as the sun’s position in the sky. The company also designed the multimode application that displays transportation information and details about arts, cultural, and other local events.

List, a CEA Tech institute, drew upon its extensive know-how in 3D object location in complex environments and real-time reconstruction of moving-sensor trajectories to develop an on-board augmented-reality application. The technology was modified to meet the unique needs of the Connectram project to ensure real-time, highly-reliable calculations of the tramway’s position and direction.

Keolis Bordeaux Métropole, Axyz, and CEA Tech worked together to implement the display technology.

The experimental rollout will end on April 30, 2016. The project is led by Keolis Bordeaux Métropole with support from the Aquitaine Limousin Poitou-Charentes regional government, the greater Bordeaux intermunicipal authority, and the Bordeaux-Euratlantique urban development authority. The project is financed in part by the ERDF.

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